Brand and marketing
I like creating things which convey meaningful messages in visually striking ways.
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As a Content and Campaign Editor at the University of Manchester, I write, design, curate, and coordinate both campaigns and events. My goal is always to help students discover what Higher Education has to offer, and to support students from all different backgrounds and experiences on their journey. It's important to me that the work I create is not only helping people feel excited and inspired, but seen and understood. My latest project is a podcast, Big Sisters in STEM - which I am currently producing, writing, and designing the visual for.
For exceptional opportunities, I sometimes offer my skills in a Freelance capacity - including the Apple 'New and Noteworthy' and often Spotify 'Top Ten' Podcast, Hot Girls. I have also worked in a myriad of writing-based positions in the past - from Copywriter to Creative Lead, and from Journalist to Editor-in-Chief.
Featured: The University of Manchester's first ever digital and interactive subject brochures
Subject brochures, but in the format and style students want. Leading on this project was rewarding and mind-expanding, and it all started with talking to students, staff, and academics themselves: what could we make that would be a genuinely great resource?
Including a complete new content restructure, visual identity, Tone of Voice, and a myriad of exciting interactive features, 90% of current students surveyed rated the new language and tone as 'Very good' or 'Excellent'. Our digital brochures reduced our Carbon Footprint by 75%.
"Reading my subject's brochure just made me feel like the university just understands its students."
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Supporting the launch, on Open Days students were given colour coded wristbands with tracked QR codes for their subject brochure. I also introduced an interactive 'Engineering Exhibition' designed help students discover all the options before making a choice.
Explore the 2024 Undergraduate Brochures here.
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2023. Project Management. Visual Identity. Design. Tone of Voice. Campaign Delivery.
Short stories
Interviews | Social Media Content | Content Creation | Photography and video
Design | Campaign Identity Event Coordination | Social Media | Online Series | Climate Change Focus
Student Campaign | Design | Marketing
Design | Visual Identity | Event Signage
Illustration | Visual Brand and Identity | Creative Content
Design | Conceptualising | Illustration | Visual Branding
Featured: Futureproof your planet
"Scientists and engineers are actively changing the way we build and sustain our planet, and The University of Manchester is right at the front line.
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This online lecture series answers your questions: how will climate change affect food supply? Is there any such thing as a low-carbon holy grail? In each short session, you’ll see how we're protecting and preparing our planet for the future, and why sustainability is so much more than turning the TV off standby."
November 22 - January 23. Event planning and delivery. Campaign Identity. Video editing. Social Media Campaign.